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Achieving a high retention rate—75% or higher—is vital to gaining favor with the YouTube algorithm. MrBeast recommends eliminating dull moments in your videos. Regularly reviewing audience feedback and utilizing test screenings to uncover where viewers lose interest can drastically improve the overall quality of your content. Pacing, multi-camera angles, and cliffhanger elements all enhance the viewing experience.
For longer videos, MrBeast suggests introducing side stories or twists to maintain viewer interest throughout the runtime. These narratives can serve as re-engagement tools to keep your audience glued to the screen.