Part 2/7:
A critical aspect of the plan involves a two-pronged approach to generating income through service offerings. One participant will focus on pressure washing and weed killing, while the other, Kendra, is tasked with distributing letters—300 per day. This method serves as cost-effective advertising, particularly as they avoid expensive bulk mailing services that could severely impact their limited budget.
The strategy also encompasses the need for customer interaction to increase sales skills and enhance conversion rates. Utilizing their experience, they plan to run split tests on the letters to identify what messaging resonates best with potential customers. Each iteration of their outreach aims to refine the process and bring in a steady stream of clientele.