Part 4/8:
Simplicity: The model revolves around about 50 web pages, including state pages, contact details, and privacy policies, making it relatively easy to manage.
Evergreen Content: The directory focuses on niches such as dog parks, which do not undergo frequent changes, allowing the content to remain relevant for years.
Display Ads Revenue: Frey derives a significant portion of his income from display ads, which benefit from longer pages that can accommodate more ad placements.
Cons:
Limited Monetization Methods: While displaying ads is beneficial, other monetization avenues like affiliate marketing can vary drastically based on niche.
User Experience: The static format may not provide the most refined user experience compared to modern directories.