Part 6/8:
The state pages are designed to be visual and informative, featuring ample data about each dog park, including images, a table of contents, reviews, hours of operation, and location maps. By following a similar structure, new directory builders can ensure they are covering essential information that users find valuable.
SEO Strategies: The Pillar Page
One of the main strategies Frey advocates is building a "pillar page" for each state's information. This not only enhances information density but also aids in generating traffic from a wide array of keywords. The aggregation of listings creates a single comprehensive resource that can rank for many related terms.