Part 3/9:
In order to elevate his entrepreneurial aspirations, John made significant lifestyle changes. His family moved in with in-laws to minimize living expenses, while he maxed out interest-free credit cards to fund the business. Working grueling 100-hour weeks, he dove headfirst into pressure washing and other ventures. The pressure of financial obligations weighed heavily on him, pushing him toward more aggressive strategies, including paying for advertising and investing in improved Pressure washing equipment.