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With the official announcement of the new unified monetization program set to launch on February 1, 2025, creators are getting excited about the possibilities that lie ahead. The significant shift is that Snapchat will shift from a creator payout system that was not necessarily tied to advertising revenues to a model that mirrors the successful TikTok Creativity Program.
The previous incentive system often left creators frustrated, as payouts were discretionary and inconsistent. Many creators, including Eddie, found themselves on uneven footing. This transition to a more structured and fair compensation model is anticipated to be a game changer for the platform.