Part 9/10:
The ongoing commentary surrounding Gymshark serves as a cautionary tale for brands driven predominately by influencer marketing. An operation that began with a genuine connection to the fitness community seems to have lost its authenticity, leading to a tarnished reputation. As influencers pivot away from Gymshark and consumers turn to competitors promising better products and engagement, the future of Gymshark will largely depend on their ability to rectify these internal and external issues.