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The creator's success largely stemmed from utilizing Snapchat shows, a relatively unexplored avenue compared to YouTube and other social media platforms. With a peak of ten shows, he noted that Snapchat allows for higher revenue-per-mille (RPM) compared to YouTube. The figures ranged from approximately $7 to $20 RPM, greatly enhancing potential earnings. For instance, one successful show named "Fax Machine" grossed around $276,000 within just three months.