Part 4/9:
Creating Content and Setting Up the Store
After acquiring the products, he faced the challenge of content creation. Lacking the long hair necessary to demonstrate the hairbrush, he opted to film a friend using the product instead. The twist was that he attempted to create an engaging promotional video, despite being dissatisfied with the initial output. Recognizing the importance of authentic representation, he arranged for someone more suitable to portray the product.
Once he was satisfied with the content, he began working on the ecommerce websites for his chosen products, using templates and resources that included artificial intelligence-generated text for product descriptions. As the sites began to take shape, he was excited to move into the marketing phase.