Part 5/9:
Initial Marketing Efforts
On launching his marketing campaigns, he quickly learned that targeting could severely limit online sales. His plans for paid advertising on TikTok faced hurdles due to geographical restrictions, causing frustration as he watched his advertisement expenses grow without generating sales. After investing in targeted campaigns, he discovered that crystalizing sales was proving challenging.
Despite increasing visitor numbers to his site, a disappointing pattern emerged: zero sales. Concerned that the quality of his website or the product itself was an issue, he sought to improve the consumer experience by adding faux reviews and better images, hoping more social proof would encourage customers.