Part 7/9:
Following new advice, he aimed to be more discerning with the products selected, focusing on those gaining traction and not easily found on Amazon. He discovered that creating a one-product store could streamline the process, enhancing clarity and simplification. Yet, as he moved to implement changes, he remained acutely aware of the competitive nature of the marketplace.
In the following days, as he tracked the performance of TikTok and Facebook ads, he observed a stark difference in effectiveness. The TikTok ads managed to outperform Facebook ads significantly in terms of traffic, but conversions still eluded him.