Part 1/8:

The Rise and Fall of Retro Dodo: A Cautionary Tale in the Gaming Industry

Brandon, the founder of the gaming publication Retro Dodo, had experienced what many would consider an idyllic situation for a gaming enthusiast. His website boasted tens of thousands of dollars in revenue and millions of organic monthly visitors. At its peak, Retro Dodo attracted around two million search visitors—incredibly, they even received a $1 million purchase offer. Yet, what seemed like a fairy tale quickly became a nightmare when Google's algorithm changes wiped out the substantial traffic the site had enjoyed.