Part 5/8:
Questioning Google's Integrity: A Frustrated Search Publisher’s Perspective
Following an invitation to meet with Google, Brandon aired his grievances to Danny Sullivan, one of Google's key figures in search. While the conversation offered a glimmer of hope, it ultimately left him without answers. He expressed a strong concern for the even playing field for independent publishers as they often got eclipsed by larger media entities benefitting from Google's search algorithms.
Brandon’s unanswered questions led him to reflect on his journey with Retro Dodo. While initially feeling gaslit by Google, he realized he relied too heavily on one source of traffic—the very search engine that had caused him heartbreak.