Part 2/7:
Important Terminologies to Understand
When I first started, terms like CPM (Cost Per Mille) and RPM (Revenue Per Mille) were alien concepts to me. To clarify:
CPM is the amount advertisers are willing to pay per 1,000 views of your video.
RPM is the amount you actually earn from that payment after YouTube takes its cut.
These metrics are crucial in determining your earnings, alongside factors such as average view duration and audience engagement. More engaged viewers lead to higher earnings since they allow for ads to be displayed more frequently, especially with videos exceeding eight minutes, which can include mid-roll ads.