Part 4/8:
Furthermore, optional criteria include evaluating long-form content performance within that niche, checking for high Revenue Per Mille (RPM), ensuring the niche has potential enterprise value, and identifying products that can be marketed alongside the content.
Conducting Effective Research
The speaker advises conducting research in 'incognito mode' on platforms like YouTube to uncover trending topics without personalization bias. They illustrate this process by searching for popular shorts and analyzing their performance.
A keen observation of successful channels helps in identifying what works and how to automate it—essentially leveraging AI tools for video production, thereby minimizing manual effort.