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Shrinkflation is pervasive across various consumer goods, from chocolate bars to toilet rolls. For example, the classic Cadbury Cream Egg has been observed to shrink over the years, as noted by actor BJ Novak, who pointed out the obvious size reduction during a public appearance. Instead of raising prices, companies often opt to reduce the amount of product, banking on consumer inattention. Such tactics have proliferated, and a Reddit thread has even sprung up to track instances of shrinkflation, highlighting a growing consumer awareness.