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For instance, Skippy peanut butter has altered its jars to deceive the eye, effectively reducing contents while holding the appearance of a traditional packaging size. These kinds of tactics rely on consumer habits where often, individuals are too occupied with myriad daily responsibilities to notice the details.
Growing Consumer Awareness and Legislative Action
As public awareness of shrinkflation rises, some governments are taking action. France has mandated that supermarkets inform customers about shrinkflation. In the UK, discussions within Parliament have justified the practice while also hinting at potential examination and regulation of these policies.