Part 7/9:
A notable legislative effort in the U.S. is the Shrinkflation Prevention Act introduced by Senator Robert Casey, referring to the practice as greedflation. This movement represents a direct response to corporate strategies perceived as exploitative in light of economic pressures.
Protecting Yourself Against Shrinkflation
Consumers can take proactive steps to safeguard themselves against the impacts of shrinkflation. A simple yet effective strategy involves shifting focus from the overall product price to the unit price, which details the cost per serving or weight of the product. This practice helps buyers identify whether they are truly getting value for money.