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He breaks down location analysis into macro (big picture) and micro (street-level) segments. On a macro level, identifying economic centers and attractions is essential. Locations near major job hubs, like New York City or vibrant college towns, typically have enduring demand.
On the micro level, Carson suggests looking for neighborhoods that have appealing features, or "romance." This could include proximity to parks, good schools, or revitalized downtown areas. Ultimately, properties that blend convenience and emotional appeal tend to yield better rental returns.
Property Type: Flexibility and Value
When choosing the type of property to invest in—whether it’s single-family homes, multi-family units, or larger apartment complexes—Carson urges investors to remain flexible.