Part 2/11:
At the core of being a content creator lies a defined purpose: to produce, share, and engage through curated content. This creator has successfully built an impressive following of 84,000 on Instagram, specializing in fitness-related content that focuses on his personal journey into running and cycling.
Rather than simply working as an influencer—a term he purposely resists due to its negative connotations—he views himself as a storyteller who shares authentic experiences. His social media presence aims to inspire "Everyday Athletes,” encouraging participation in endurance sports regardless of skill level.