Part 4/11:
Additionally, he engages in one-off promotional campaigns with various brands, ranging from content for a luxury coffee machine to experiences at prominent events like the Tour de France. The natural growth of his audience and the quality of his previous posts have allowed him to charge more per deliverable over time. While he acknowledges the potential for hefty earnings, he also stresses the importance of maintaining a balance between branded and organic content to avoid overwhelming his audience with advertisements.