Part 9/12:
Ethos signifies the trust and authority required to cultivate a loyal audience. Establishing credibility can come from sharing personal experiences, demonstrating expertise, and aligning with a specific audience's needs.
Logos is about grounding your content in logic and rationality. Creators must provide substantiated arguments and insights, empowering viewers to take action based on solid reasoning.
A strategic approach that incorporates these three elements sets apart creators who achieve lasting success from those who chase fleeting virality.