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The creator highlights that even if only a small percentage of signed-up individuals eventually make a purchase, the true value lies in being able to re-engage the remaining audience who did not initially convert. This ongoing strategy encourages re-connection by offering personalized follow-ups, thereby increasing potential sales over time.
The Gold Standard: Email Lists
Crucially, the creator notes that the relationship between followers on social media and the number of email contacts is often disproportionate. They suggest a target ratio of approximately 20%—the idea being that as your social media following grows, so too must your email list. Engaging with individuals who show interest in your brand can certainly amplify sales revenue over time.