Part 5/10:
During her analysis with Mosy, Ashley outlines her struggles with lead flow, citing the necessity for consistent, high-quality leads that convert into sales. Using Google Ads and Thumbtack, she allocates a modest budget of $600 monthly, yet continues to struggle in terms of lead qualification—especially from Thumbtack, where 90-95% of leads are considered unqualified prospects.
Mosy emphasizes that the conversion rates are insufficient, as Ashley sees a significant loss of potential clients before they even book a consultation. They discuss the marketing funnel, exposing inefficiencies and the potential to capture leads effectively through better-targeted offers and compelling lead magnets.