Part 4/9:
Creating a personal brand is essential in today’s competitive landscape. Doing so is not merely about visibility but about presenting oneself as a thought leader in a specialized field. It’s about illustrating a unique perspective and point of view that resonates with others.
Priestley outlines the "5 Ps" essential to building a personal brand:
Pitch: Create compelling and engaging pitches that effectively communicate your ideas or products.
Publish: Sharing content across various platforms—whether it’s blogs, videos, or podcasts—establishes authority.
Productize: Transitioning from selling time and skills to creating scalable products and services makes your business model sustainable.