Part 4/8:
Feeling unfulfilled at work, the narrator decided to tap into her creative side by posting content on TikTok, sharing her experiences with living on a single income while tackling their debt. This venture spurred a viral moment when a casual lunch video on living in a studio apartment resonated with an audience of 4.5 million viewers.
Seizing the opportunity, she began creating content around budgeting and debt repayment. This led to exponential growth in her follower base—from 1,000 to 10,000—allowing her to monetize her TikTok presence. Just as her social media career flourished, however, her husband faced job loss in February.