Part 3/8:
The real turning point came when Joe learned about leveraging multiple social media platforms. Admiring creators like Nas Daily, who enjoyed vast success on Facebook, he decided to replicate their strategies. Recognizing that content monetization was possible on Facebook, he began posting his movie recap content across different platforms, including Instagram, Snapchat, and LinkedIn.
Initially, his journey was rocky. His content floundered due to low engagement, and his RPM (Revenue Per Mille) remained disappointing. However, Joe persisted, refining his content strategy and experimenting with different demographics, ultimately focusing on niche-specific content relevant to the Indian audience.