Part 4/8:
In the last two months, Joe witnessed tremendous success—he garnered 150 million views on Instagram, 45 million views on YouTube, and around 10 million views on Snapchat. Services like Instagram were particularly rewarding, as he connected well with business and finance themes relevant to his Indian audience.
Despite the gains, Joe faced setbacks on Facebook, where the payout structures had changed. His RPM dropped drastically, prompting him to reevaluate his approach. It became clear that understanding Facebook’s monetization changes was paramount for continued success.