Part 6/8:
During his dialogue with a mentor, Joe received several actionable recommendations. One suggestion was to transition back to long-form content, as it generally pays better than short videos. The mentor also encouraged Joe to utilize popular content from his existing inventory, considering that these videos resonated with audiences and had garnered views in the past.
Understanding the demographics of his audience was emphasized as critical to optimizing future content plans. Joe’s content was primarily targeted at young adults in India and Bangladesh, aged 18 to 25, mostly male. Recognizing this allowed him to tailor his content even further to attract both local and international viewers.