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Millie's journey began in 2020 when she first monetized her channel and earned about $95,000 from 1.3 million views. Fast forward to 2024, and she received an astounding 7.4 million views, maintaining the same view count as the previous year. However, there's a twist: despite the same number of views, her watch time improved significantly, indicating that viewers are engaging with her content more effectively.
In 2024, her analytics showed a total watch time of approximately 67,200 hours—a remarkable 177% increase from the previous year. Millie attributes this success to her editing team and her refined approach to scripting and hooks, ensuring that her educational, long-form content remains engaging.