Part 4/8:
A crucial aspect of her revenue comes from understanding CPM (Cost Per Mille) and RPM (Revenue Per Mille). CPM reflects how much advertisers pay for ad placements, while RPM measures her earnings per 1,000 views after YouTube's cut.
For instance, in her video covering passive income ideas, the CPM was approximately $666, allowing her to earn an RPM of around $31. Millie explained that the variance in CPM and RPM can depend on the video's subject matter, where money-related topics generally have higher rates compared to other niches.