Part 2/7:
By 2025, I predict that traffic coming from Google's organic search results will decrease by at least 15%. The rise of AI-driven tools is fundamentally changing how users seek information. A large portion of searches now yields full answers directly from AI interfaces, often eliminating the need to click on traditional blue links.
While I am not proclaiming that Search Engine Optimization (SEO) is dead, the significance of traditional organic traffic is diminishing. Google's approach to search has evolved, with features like zero-click content and embedded ads leading users away from organic results. Based on discussions with experts in the field, even a 15% decline may underestimate the future challenges.