Part 3/7:
The evolution of naming conventions has led the speaker to confront the confusion caused by multiple absorbed titles. They reflect on the background of Film Booth, which was initially crafted for a studio that served the needs of businesses needing video content, a rationale that now feels outdated. Despite the social proof that the name brought when first starting out, it’s become a constraint in their journey towards a more focused branding strategy.
The speaker illustrates their intent behind the original channel names. Initially, they aimed for a scalable business model similar to established brands like Think Media, envisioning a conglomerate that catered to various niche markets. However, this ambition transitioned into a realization that such plans lacked passion.