Part 3/7:
The introduction of TikTok in 2018 catalyzed a notable shift in user behavior, leading many creators to prioritize short-form content. While TikTok exploded in popularity, YouTube's user base remained stable at approximately 2.5 billion monthly users, outpacing platforms like Instagram and the rapidly growing TikTok. The difference? Many creators pivoted towards short-form content due to its lower production demands, leaving a more significant opportunity for long-form creators on YouTube.