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The numbers surrounding YouTube's success are staggering. In January of this year, YouTube accounted for an impressive 88.6% of all TV streaming time in the U.S. That’s far beyond Netflix’s 7.9% share, indicating YouTube's stronghold on the streaming market. Daily, users globally devote over one billion hours to watching YouTube content on their televisions, a staggering 400% increase in watch time for YouTube on TV over recent years. Meanwhile, Netflix's viewing hours appear to be stabilizing. This data reveals a notable trend: YouTube is not just popular; it's become essential to today's viewing experience.