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What's even more telling is YouTube’s online presence. It is the second most visited website in the world, receiving 28.5 billion visits every month, while Netflix lags far behind, sitting at the 26th position with only 1.9 billion visits. Additionally, YouTube users tend to linger longer on the platform, with their viewing times nearly tripling compared to Netflix.
Why YouTube is Winning Hearts
The reasons behind YouTube's ascendance are multi-faceted. Unlike Netflix, which is often seen as a mainstream entertainment platform with scripted shows and blockbusters, YouTube offers genuine, relatable, creator-driven content. Users increasingly desire authenticity, seeking out personal stories and experiences that foster a deeper connection than traditional media.