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Historically, the world of video content has seen a significant shift towards monetization, particularly with YouTube. The platform's Content Library, teeming with millions of creators, provides advertisers ample opportunities to engage with audiences while also sharing revenue with the creators. Over the past three years alone, YouTube has disbursed more than $70 billion through its partner program, allowing creators both exposure and income.
This stands in stark contrast to Netflix, where viewers have little to no financial stake in the content they consume. Aiming to retain subscriber numbers, Netflix may find it challenging to adapt to this evolving landscape, characterized by decentralized content creation and community empowerment.