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During his time with Jason, a significant win came when one of their clients was offered a Snapchat show, generating hundreds of thousands of dollars almost immediately. This success opened up a world of opportunities, leading them to gain access to Snapchat’s creator program, which became the cornerstone of their success.
Building a Creator Network
With access to Snapchat’s features, the duo focused on onboarding creators. Their strategy involved repackaging content from platforms like YouTube and TikTok into shorter, engaging snippets for Snapchat. The innovative approach of targeting a storytime creator resulted in a viral success with videos amassing over a million views. The storytime creator alone made $80,000 in her first month, proving the model's efficacy.