Part 5/7:
Recognizing the power of social media for his business, the creator began documenting his process on TikTok. While he initially attracted viewers interested in business rather than customers wanting to buy t-shirts, he adapted his strategy and leaned into content creation. As his channels grew, so did unexpected opportunities for partnerships with various brands, allowing him to diversify his income sources.
Transitioning to YouTube brought new heights to his business. After his grandfather's passing, he found solace in creating content dedicated to empowering others to start their own businesses, especially within the t-shirt and creative industry.