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In the same era of online virality, Dong Nguyen was developing Flappy Bird in Vietnam — a game that would soon capture the attention of millions. At its inception, Flappy Bird was simply named “Flap Flap” and garnered little attention until early 2014 when it surged to the top of the App Store charts. Featuring deceptively simple mechanics and frustrating gameplay, the game tapped into gamers' competitive spirits and elicited a cavalcade of social media commentary, often expressing players’ frustrations.