Part 3/9:
Rich identifies three primary criteria that constitute a good job: fulfillment, efficiency in time management, and adequate financial compensation. Regrettably, he feels that TikTok falls short in all these aspects. Once enamored with the prospect of being a full-time creator, he quickly realized that the euphoria of viral success and viewer statistics does not translate into a sustainable or satisfying career.
He notes that the thrill of numbers diminishes over time, turning into a hollow pursuit that offers little long-term satisfaction. Creators find themselves stuck in a cycle, where they must continuously churn out content in order to maintain relevance, especially as newer creators emerge.