Part 5/9:
Rich candidly discusses the stark reality of TikTok’s monetization model. While aspiring creators dream of lucrative sponsorships and partnerships, the truth is that making money on the platform is harder than anticipated. The TikTok Creator Program, which is intended to provide creators a path for earning revenue, often falls short of providing substantial financial support.
Many brands still prioritize Instagram for their marketing efforts, leaving TikTokers scrambling to find sponsorships. Consequently, Rich finds himself often financially strained, despite his significant follower count. He reflects on how the combination of inadequate earnings, unfulfilling work, and a time-consuming process leaves creators stuck in a frustrating cycle without adequate remuneration.