Part 4/10:
When your entire brand revolves around your presence, maintaining a facade of happiness can become overwhelming. This reliance can lead to what Tren describes as a “constant risk” of burnout. He emphasizes that having a personal brand is particularly treacherous for beginners who aren't yet established in their respective niches.
The Challenges of Launching a Personal Brand
Tren outlines significant barriers faced by those aspiring to create personal brands. Initially, one needs a base of expertise in an area of interest, which can take years of experience to develop. Additionally, investment in quality equipment such as cameras and lighting is necessary, often requiring a substantial initial outlay of cash.