Part 1/9:
The Reevo Hubless Bicycle: A Cautionary Tale of Innovation Gone Wrong
The Reevo Hubless Bicycle has emerged as an emblem of technological ambition fused with commercial failure. Funded by over $6.7 million in pre-orders on Indiegogo, this futuristic e-bike promised to revolutionize cycling with its unique design—namely, its hubless wheels and integrated technology. However, the majority of those who invested in this dream have been left in the lurch as the company behind the bike disappeared, and for many of its early adopters, the promise quickly shifted from riding excitement to deep disappointment.