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Legal actions have ensued, with creators rallying against Honey and a class action lawsuit filed in January 2025, signaling a shift in accountability and transparency for digital sponsors.
Yada: Gamified Savings Gone Wrong
Next is Yada, a savings app promoted as a clever way to encourage financial responsibility through a lottery system. Influencers like Graham Stephan and Jake Tran became its advocates, presenting it as a gamified solution to saving money. However, issues began to arise when a critical report by Coffeezilla unveiled an alarming truth—Yada's operator, Synapse, filed for bankruptcy, leaving 85,000 users' funds frozen.