Part 4/10:
This disturbing revelation showcased how Yada transformed the hopeful idea of incentivizing savings into a precarious gamble, decimating the trust of both users and promoters in the finance community. By late 2024, over $40 million remained owed, marking a significant failure in influencer promotion within personal finance.
Raid: The Oversaturation Dilemma
Continuing with the theme of problematic sponsorships, Raid: Shadow Legends represents an oversaturation of advertisements that led to a backlash against its powerful marketing strategy. During 2019, almost every major YouTuber seemed to have a sponsorship with the mobile RPG, resulting in a repetitive and robotic promotion style that alienated audiences.