Part 9/10:
Despite the company's founding claims of providing personalized care, critics pointed out that BetterHelp’s methods often failed to deliver on its promises. By March 2023, the Federal Trade Commission accused them of misleading practices, ultimately concluding with a settlement of $7.8 million. Yet, even after this fallout, BetterHelp attempt to reposition itself within the creator community underline the persistent issues of accountability in influencer marketing.