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While short-form content such as TikTok and Instagram Reels may capture more eyeballs, they often attract less committed viewers. Long-form content allows you to connect deeply with your audience, positioning your business as a solution to their problems, thus making them more likely to convert into customers.
Building Real Connections through Email Marketing
Growing your email list should be a priority. Start with a free resource to solve a problem faced by your ideal client, welcome them with a series of introductory emails, and keep your audience engaged with valuable tips and insights. This consistent nurturing helps create genuine relationships and higher conversion rates.