Part 4/8:
While it’s tempting to dive headlong into a new venture, Andrew advises potential farmers to adopt a more measured approach. By starting small, they can better understand the market dynamics and customer demands before scaling operations.
In one instance, Andrew made the error of raising a group of pigs without a clear sales strategy, leading to a discouraging loss when he had to sell them at a fraction of their worth. In contrast, his initial success with a pastured poultry operation—where he began with only 100 chickens—highlights how small beginnings can lead to profitable businesses, provided farmers take the time to understand their market and build a reliable customer base gradually.