Part 4/10:
An alarming aspect of Make Wellness's launch was its three-month pre-enrollment phase, during which no products were available for purchase. Instead, the focus remained solely on recruitment, coercing individuals to sign up without any understanding of the products. By the time the company officially launched its products in late 2024, nearly 45,000 people had pre-enrolled, indicating a strong recruitment drive rather than a product-driven business.